![]() ![]() Shampoo and conditioner systems typically provide only minimal protection against fading.įiberHance™ BM solution, a new patented chemistry is included in the arsenal of ingredients for hair strengthening. Although store shelves are full of rinse-out products touting color protection benefits, it’s the leave-in products that are mostly used for styling that offer a higher level of protection. Several factors, including cuticle damage, intensity of color, and the number of washings and amount of water used all contribute to color fading. Picture-perfect hair color that can extend time between salon visits, and help strengthen hairĪshland unveiled two hair-care solutions – ChromoHance™ 113 polymer, to shield color-treated hair from surfactant stripping and FiberHance™ BM solution, for superior hair strengthening – at the show.ĬhromoHance™ 113 polymer is designed to help reduce the color fading that occurs during the four to six weeks between salon visits. “Optimage™ offers formulators a robust solution, using polymeric microgels and a technology that works well across skin types, with demonstrated efficacy both on Asian and Caucasian skin.” “Women who are aging gracefully expect their cosmetics to provide instantaneous and long-lasting improvement in the appearance of fine lines and wrinkles,” said Joseph Torella, vice president, skin care and business intelligence, Ashland. ![]() The product’s soft, flexible, silicone-free microgels do not interfere with other common skin care chassis ingredients, typically enhance formulation stability, and are easy to use due to their pre-dispersed liquid product form. Suprastim™ enables skin cells to re-balance their natural energy flow, help revive skin and give it a healthy glow.Īshland’s new Optimage™ SF microgel provides rapid and significant improvement in the appearance of fine lines and wrinkles. Exposing skin to certain environmental stressors can also cause skin fatigue, making facial wrinkles appear more visible and dark rings under eyes more prominent.Īshland solved for these issues with Suprastim™ biofunctional, a solution to help relieve the visible signs of skin fatigue and provide an energy boost to skin care products. Hectic lifestyles, stress, too much sun and too little sleep are factors which can make skin look less luminous and less toned. Suprastim™ biofunctional revives with superfruits At the in-cosmetics Asia exhibition, Ashland introduced a trio of innovative market-changing technologies and customer-driven solutions to address the impact that environmental pollutants have on skin and hair. An increased focus on these areas has led to stronger consumer demand for products that offer the benefits to fight harmful environmental pollutants associated with living in urban areas. In Asia, the health and wellness trend covers a broad range of aspects from urban healthy lifestyles to personal care. Tags: ashland, ChromoHance™ 113, FiberHance™ BM, in-cosmetics Asia, Joseph Torella, Optimage™ SF, REBRAND®, UltrathixTM P-100
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